Is YouTube too powerful?
This week it was announced that this video has had the most views on YouTube ever:
At the time of this post, almost 1 BILLION views! Wow!
Not bad for a video that was meant to be promotional, but check this out:
Last week, in church, my pastor made a throwaway statement, “Aint Nobody Got Time For That” and a third of the church just cracked up! I obviously wasn’t in on the joke and let it go. Then later in the week, a business associate in a meeting made the same statement. I asked “What does it mean?” and she told me to go to YouTube and watch the following video:
That video in many different forms has had a total of over 60 million views and it is based on a news report!!!
What’s the lesson in all of that? That with creativity, you can make content that will touch the world. Be willing to think outside the box on ways that you can engage your audience. I can safely assume that neither subject of those videos had any idea where it would go! But what do you think? Has YouTube gotten too powerful? Comment below and let’s discuss!
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Speaking of media going somewhere, as a bonus today, I also had a friend this week ask if I would use this platform to pass on a song to you. It is one in which he is featured so enjoy!